Last Updated:

Best software startup information - Week 8

Ted Graham General
  1. Last week, the Micro-ISV show interviewed Dave Collins about using Adwords.  I don't like podcasts, but the transcript is now available, and it is a great read.
  2. The first step in SEO should be selecting the keywords that the campaign will target.  WordTracker ranks keywords using KEI (Keyword Effectiveness Index), which is a bit confusing.  I found this tutorial on using WordTracker helpful.
  3. Your new software product is ready, the website is up, and you have $500 to drive your initial traffic.  How do you do it? 
  4. I recently read that if your landing page from your Adwords ad does not closely match the search words and the ad that was clicked, Google charges a higher minimum bid. 
  5. We are considering running banner ads on Excel forums, this discussion suggests that banner ads can be quite effective in targeting niche communities.

Comments

Tags