Adwords is a periennial topic over at BoS, this thread has some good info, including a link to 10 Steps to improve your Adwords campaign.We've been playing with a number of SEO tools, the best we've found is SEO Toolset.We are working with CTEK to…
Last week, the Micro-ISV show interviewed Dave Collins about using Adwords. I don't like podcasts, but the transcript is now available, and it is a great read.The first step in SEO should be selecting the keywords that the campaign will target. WordTracker ranks keywords using…
Ignoring my advice from a few weeks ago, we have been working really hard on our software, but got a late start on the website and haven't started on search engine optimization. So this week is all about SEO:The basics of setting up your website…
Paul Graham is one of the wise old men of the ISV community. His article on 18 mistakes that kill startups is fascinating.Many applications have a trial period after which you must purchase, others are feature limited from the start, but the limited version can…
Entrepreneurship Week is at the end of February, there are lots of activities across the US: http://www.entrepreneurshipweekusa.comProject Glidepath, spotlighting Vista compatible Micro-ISVs: http://www.projectglidepath.net/glidepath/default.aspxA Marketing and Adwords blog by one of Google's Adwords instructors: http://www.ewhisper.net/. He also has a free book on Google keyword research (requires…
I'm a longtime reader of the Business of Software forum. I'm now working on a software product with a few other people, so I send them a weekly email with the best threads for the week. From now on, I'll post my picks for most…